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Posted 20 hours ago

BECCA Ultimate Coverage 24 Hour Foundation 30ml Shell

£9.9£99Clearance
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Although that is totally fine—some days, a little something to blur and reduce redness makes us feel good. Former NYX Cosmetics VP of international development, Jeffrey Ten, CEO and managing director of Global Brand Development, says, “Operating in the likes of Sephora and Ulta and Nordstrom has always been expensive, and [it’s] hard to make money. Since it’s supposed to be in place of a foundation, it only made sense to swap my foundation out to test it.

Enriched with pore-blurring pigments, the formula hugs every curve and contour of your complexion, instantly diffusing the appearance of imperfections for an effortless, second-skin finish. One pump is good for me, I use the It Cosmetics brush then pat over the face with my beauty blender. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind down, we thank you. Arriagada suggests the highlighter sensation that skyrocketed Becca’s sales overshadowed complexion products that drive loyalty and replenishment.I love this foundation regardless purely for the fact that it delivers on coverage, but I know for people who need something foolproof and quick, you'll hate this. A breathable, medium coverage liquid foundation with a buildable finish that enhances the natural beauty of your skin.

With medium, buildable coverage, the weightless, creamy texture offers the ease of a liquid foundation and the blurring effect of a finishing powder were in love. The brand hasn’t evolved much and struggled to stay relevant,” says Melissa Hibbert, a makeup artist and brand consultant. In its post-Hill existence, Becca enlisted the celebrities Christy Teigen, Khloé Kardashian, Malika Haqq and Barbie Ferreira to spark interest, but nothing replicated the frenzy Champagne Pop had whipped up. Since it’s long-lasting and wears well, you don’t have to worry about fixing your complexion throughout the day or adding more product.So i made it a task to share this good testimony in the internet so that those sick can benefit and get cured. As the buzz around makeup influencers diminished, Becca had trouble replicating the success of Champagne Pop. Steven Schapera, who’s continued to be involved in the beauty industry with haircare brand London Labs and incubator Invincible Brands, and Andrea Harwood, previously CEO of supplement company WelleCo, were co-founders of the brand. Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation. It’s formulated using both concentrated pigments (21%) and water (22%), ensuring an optimum balance between colour and flexible comfort.

With COVID, the expenses are hard to reduce, [and] the sales of all makeup brands, but especially the weak ones in prestige, were the most vulnerable. There is a pretty good shade range though - if you can't find your colour elsewhere maybe give this a try if you like full coverage. It’s perfect for keeping your skin hydrated with a matte finish while blurring slight imperfections. I tried a couple of different brushes as well as a beautyblender but somehow it actually accentuated my pores.You’ll be treated to a finish that looks and feels completely natural, helping to disguise blemishes including hyperpigmentation, discolouration, redness and acne.

Allure reached out to Becca Cosmetics and a representative for the brand shared the following: "For 20 years, we've built incredible connections with our communities — consumers, makeup artists, our wonderful network of influencers, and our amazing brand collaborators and brand ambassadors from yesterday and today.

Before Fenty Beauty, she adds, “Rebecca had a knack for knowing how to formulate these shades, which is a balance of art and science.

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